Front office staff, listen up! You could find yourself in a very embarrassing spotlight that negates years of advertising, millions spent on upgraded facilities and more millions on attracting physicians, nurses and specialists to deliver care.
I just happens that we have a recent case history for how to destroy a hospital’s reputation.
Talk show host Glenn Beck was, according to his story, actually ignored by the front office staff when he came to the hospital in severe pain. He decided to do a short video about the way he was treated — not by the doctors but by the administrative staff.
Feb 27, 2009 |
1 comment |
View Post