St. Jude’s Childrens Hospital wins $797,123 from Target
By Jim Mahon
Target Corporation ran a contest on Facebook, giving away $3 million to charities. St. Jude’s Children’s Research Hospital was the winner of the “Bullseye Gives” contest in which 10 charities vied for votes from the social network’s users.
St. Jude’s, founded by the late actor Danny Thomas, received 26.6% of the 291,399 votes cast and won $797,123 from Target.
In a close second place finish came The American Red Cross with 26.5 percent of the votes and $793,942 from Target.
Contests on social media are a new and growing way for charities to raise money. The sponsor Target also achieved its goal, with more than 97,000 new fans joining the retailer’s Facebook page during the contest, and daily views of its page increased by 4,800%. A nice win-win for Target and the charities.
According to Ed Bennett who tracks hospitals using social media, 277 hospitals are now using social media to initiate public conversations and visibility for fund raising.
Filed Under: Financial Performance • Hospital Leadership
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