Mark Levy has an insightful blog about why he deleted two chapters from his popular book: Accidental Genius. “Those two chapters were “off-point”; that is, they drifted too far from the main focus of the book. Chapter 12, “Take All You Can Carry From the Information Supermarket,” teaches you that in order to create you must get yourself in front of lots of diverse information, so you’ll have a brain bulging with peculiar facts and observations to draw from while you’re problem solving; my publisher rightly felt that it didn’t have enough to do with private writing to warrant inclusion in the book. Ditto Chapter 13, “Draw Novel Distinctions,” in which I help you form a deeper level of interest in the world around you; grand stuff, but a side road on the path towards writing-based productivity. I cheerfully excised both chapters, knowing that the tighter the book’s focus, the more likely its readers would understand, and practice, private writing.” Read his full story because all executives need to become better writers.
Filed Under: News & Careers
About the Author
From sports journalist to editor of an international trade magazine to Marketing Director for 3 companies before founding WBK Marketing, eventually one of the 50 largest promotional marketing agencies in America. Dale has pioneered "contextual marketing" for successful brands at P&G, Pepsi, Disney, Toshiba, Compaq, Imation, 3M and many regional hospitals and healthcare insurers.
“From my days in college as a pre-med student and working as a transporter for Christ Hospital in Cincinnati, to developing marketing programs for hospitals and health insurers, I have always had a passion for how science and medicine can help bring sick people back to health. Hospitals are incredibly complex organizations, with two large clinical teams (doctors and nurses) and many highly skilled specialists and therapists. There are times when various groups working in medical centers have opposing view points that can lead to dissonance, which at the extreme can potentially impair patient safety and quality outcomes. The work we do at Compass Clinical Consulting guides many of these hospitals through contentious issues, process failure or breakdown with a negative impact on financial stability. Our department of education and information services has been assembled to produce high-value content for hospital leaders. Our goal is to help these leaders transform their organizations into better hospitals by reducing the cost of delivering safe, quality healthcare.”
Dale has been an active blogger since 2004 when he launched The Perfect Customer Experience (www.perfectcem.com); recently recognized as one of Top 20 CRM blogs and on healthcare improvement (www.better-hospitals.com) where we now communicate about issues that impact making better American hospitals.
Case studies to learn more about ways in which Compass Clinical has worked to create better American hospitals.